CGF and Birmingham 2022 Organising Committee Announce Commercial Partnership Model
CGF Partnerships to Deliver Commercial Programme
The Commonwealth Games Federation (CGF) and the Birmingham 2022 Organising Committee have announced a new commercial partnership model for the 2022 Commonwealth Games.
CGF Partnerships' Role
Under the new model, CGF Partnerships will be responsible for delivering the commercial programme on behalf of both organisations.
Commonwealth Games Commercial Programme
The commercial programme aims to generate additional revenue to support the delivery of the Games and to nurture and develop the Commonwealth Games movement.
Revenue Generation
Additional commercial revenue will be raised by the Birmingham 2022 Organising Committee and will be used to support the Games' operations.
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